Sunday, May 23, 2010

The lesson I learned from a pizza promotion. Read this! =)

Hi There!

It's true! I had one of my biggest
aha's in about two years this past
weekend. It was SO big that I had
to share it with you.

It began about two weeks ago when
I visited my local Marco's Pizza.
Upon entering they had a HUGE sign
that said 'join our email list'
to receive coupons/special offers.
I signed up, much like you did to
my email list at some point from
some where ;-)

Well......A week later I received
a welcome email and then on Saturday
I received my first promotional email
(OF MANY). It gave me a number of
options and a number of special
discounts ONLY available to email
subscribers and ONLY available for
a few days.

My light went off instantly!

There was NO option for FREE pizza
or to trial the pizza before I bought
it, or to invest by the slice. They
gave me a discount to TRY it, but I
too had to engage in a relationship
with them (by purchasing the pizza).

It's an important point because I
feel there has been a HUGE disservice
done to the term 'email marketing'.
Or maybe an even better term is
'Internet Marketing', I'm SURE you've
heard of it.

Here's my BIG point.....

There seems to be a wide spread
mindset that if you market a business
via email or via the internet that it's
LESS VALUABLE than other types of
businesses. It seems that subscribers
EXPECT FREE services, FREE trials, FREE
teleclasses and FREE downloads.
Why?

As in my example with my pizza place,
YES, I got a discount but I had to BUY
the pizza, we BOTH had something
invested. THIS is commerce.

Here's my BIGGER point.....

IF Marco's doesn't get me to try their
pizza we have NO RELATIONSHIP. There
is essentially NOTHING TO LOSE. The
way they stay in business long term, is if
individuals like me, try their pizza, like
it and then continue to buy it. Also,
they have to have GOOD service and
GOOD pizza to keep the business, but
again THIS is commerce.

So their emails entice me to TRY what
they have to offer.... to start a
relationship. And like you, if I'm no
longer interested in their pizza, I can
unsubscribe. It's the same principle
with weekly coupons in the newspaper,
the weekly ads for home goods, coupon
val-packs, etc. They want you to TRY
what they have to offer, so you can make
a decision about it.

Makes sense right.....

Well I want to take our business relationship
to the next level. I'm ready for you to
EXPERIENCE what I have to offer and for you
to SEE with your own eyes how working with
me WILL drastically improve your circumstances
in unimagined ways.

One of my easiest programs to begin
SEEING results with is my Email Coaching.
If you are NEW to deliberately creating what
you desire, or if you haven't proven to
yourself YET, just how powerful you REALLY
are, THIS is the program to begin with.

Not only do you receive personal emails
three days a week, but you also receive at
least four instantly downloadable audios
monthly AND you can email me any/all of
your questions. To make it DOUBLY worth
your while, I'm going to give you $10 off
your first month's membership! That
means you can have a FULL MONTH of my
email coaching for ONLY $27. I PROMISE
you WILL learn something worth FAR MORE
than $27.

All you have to do is use coupon code
IMREADY and click the 'apply discount'
button at checkout and you will
immediately save $10!

http://www.on2url.com/app/adtrack.asp?MerchantID=65233&AdID=497036


Now if you're interested in enrolling with
paypal I have a special link for you.
This link WILL apply your special discount
and enable you to self manage your
subscription via paypal. PLEASE NOTE
this special discount link is NOT available
on my website, you MUST use this link to
enroll with paypal and receive your discount:

http://www.on2url.com/app/adtrack.asp?MerchantID=65233&AdID=497035


I'm here to serve and answer your NEW
questions :-), ALLOW me to do that. Use
coupon code IMREADY to receive a $10
discount and let's begin TODAY!!

Let's do this!!! ;-)


BIG Hugs and Much Love,

Shelby Collinge

P.S. The Coupon code IMREADY and
special Paypal link will be available until
Wednesday 5/26/09 at midnight eastern
time. :-)

http://www.on2url.com/app/adtrack.asp?MerchantID=65233&AdID=497036


http://www.shelbycollinge.com
http://www.shelbysmindmagic.com
http://www.shelbysemailcoaching.com

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